After building a state of the art website with amazing features and user experience, it will be absolutely heartbreaking if no one gets to see it. Well, that where digital marketing comes into play. Digital marketing helps you showcase your website to potential customers wherever they are on the web.
Like physical marketing, digital marketing reach people outside your physical location. However, the latter takes it a little further by helping you reach people as they are searching for you.
Also, with digital marketing, results are measurable using analytical tools and budget is entirely subject to what an advertiser decides.
It is easy to get confused about how digital marketing works especially with the multiplicity of tools that are made available on the web. There several misconceptions and myths surrounding subject.
Here are 4 digital marketing myths you must unlearn:
This right here is a NO-NO
Not all social media platforms are appropriate for all businesses. In fact, it is wiser to pick platforms that are most suitable for your business. A business that utilizes little or no imagery at all might not find instagram as interactive as a baker who showcases her colorful cakes on her instagram page. The former businesses may find twitter very engaging and interactive.
Like they say different strokes for different folks, it is very important that social media platforms are chosen in line with the business objective.
I wish this myth wasn’t a lie but it is. Large number of followership does not guarantee sales in the least. Engagements generate viable leads for sale. Most buyers make purchase after reviews hence, a social page with followership in thousands may send off a red flag if an engagement on each post is less than a hundred.
More than fishing for followers shoots for engagement (shares, likes, retweet, comments, repost). Huge following does not guarantee sale.
Many people mistake influencers for people who have huge number of following and in most cases a verified account. It is true that influencers have both but in addition; they have the personality to represent a brand. Not everyone has this.
Be wary of people who ask you to advertise on their pages because of their huge followership. Most times, these followers are bot and will never engage any of the posts.
Don’t get caught in the web.
Say what? No way!!!
Digital marketing is more than social media management and marketing. There many other aspects of digital marketing which includes: Content creation and marketing, backlink building, online PR, Search Engine Optimization, blogging and guest post blogging.
Social media is no doubt one of the major tools of digital marketing, however, it is not the only tool neither can its importance over the rest be over stretched.