Digital marketing hacks are one of the most sorts after reads on the internet today. Not only are people looking out for easy ways to navigate the digital trends but also for ways to ensure that they gain more with online marketing.
Disclaimer: this article has nothing to do with hacks that are in anyway fraudulent. These hacks are legit, proven and tested ways to improve the quality of benefits derived from digital marketing.
These hacks will help to maximize all other digital marketing efforts so that no effort is wasted and value for money spent is realized. After taking your business online, it is important to know some digital marketing hacks to be able to navigate the online terrain seamlessly.
Most people are made to believe that having a great website is all there is to getting more visitors. No matter the number of website visitors received, if there are no strategies put in place to generate leads, these viable leads will be lost.
Even when running online ads, if the landing page lacks these growth tactics, a viable lead may slip away. Hence, it is important to utilize one or more of various growth marketing tactics like creative pop up messages and site wide contest/promotions or giveaways.
Follow up emails are the best way to retain customers. Even if it’s a purchase receipt sent via email, this goes a long way to tell your customers how much attention is paid to the little details. It is important to usually send a ‘thank you’ or welcome email to new newsletter subscribers; this often shows how important they are to you. Follow up emails also helps to retain customer loyalty on the long run.
Content isn’t overrated; in fact it might have been underrated in recent times. Having relevant and credible content on your website not only builds your SEO on the long run, it also puts your website in a position where they become the go to for information in your industry.
Mobile devices are double the number recorded on other devices. The multiplicity of smart phones has made it easier and more handy for people to navigate online in search for goods/services to purchase.
Any ad that does not target mobile users is halfway a failure because more than half of the target audience are actually mobile device users. Hence, designs as wells as ads should be mobile device sensitive.
The new generation of internet users often referred to generation X is all out for comfort and has very short attention span hence any ad or design that is not mobile friendly is easily discarded.
Partnering with local influencers will go a long way to help your digital marketing efforts. These local influencers can boost your website and business by extension by mentions.
Got any digital marketing hacks we didn’t mention Add yours in the comment!