Social media for business has increasingly become a very important part of digital marketing. Although social media platforms have around for a while, using it for business has recently become an added feature.
There are over 3 billion people using different social media platforms; leveraging on the large audience offered by these platforms is a move any smart business would make. Social media platforms include but not limited to Facebook, Twitter, Instagram, Google plus etc.
One of the reasons why social media is widely used is its seamless compatibility with mobile devices. The emergence of smart devices that are able to perform multiple functions also makes the use of social media on these devices very appealing. Most millennial which make up this generation are always on their mobile devices.
Some of the reasons why social media should be adapted for business include the following:
60% of the audiences online are actively on social media platforms, this affords a business owner the opportunity to reach a wide range of audience at once. Not only is the reach wider, these audience can be segmented based on interests and other demographic characteristics. This allows a business owner target people who are likely to be interested in the goods or service he/she offers. Social media for business is the new way to reach people while they are doing the things they enjoy.
Social media platforms can be used to drive traffic to your business website. Social media presence is a must have any business that is looking to thrive and appeal to the millennial generation. The social media followers/ audience can be redirected to the website so that a desirable action can be performed.
Social media can be used to boost sales for business as well as generate viable leads that will culminate into sales over time.
Promotions, giveaways, special offers and discounts can be advertised on a company’s social media pages to encourage visits to the website as well outright sale.
Social media platforms can serve as very effective PR tools. Complaints and enquiries can be attended to via social media platforms. Also, a communication channel can be built and maintained via social media platforms.
Social media are effective in PR because the tendency for content to go viral when they hit the right audience. Hence smart businesses ensure that every comments, feedbacks and complaints are attended to professionally to ensure that the business image is protected and viewed positively at all times.
Social media platform is the easiest way to get influencers talking about your brand. With a large followership, influencers can easily change the perception of their followers to suit their choice. Hence, partnering with social media influencers is a smart move for business growth.
However, great care must be taken to ensure that only influencers that are relevant to your business line are partnered with.
Not sure where to start when it comes to social media for business? you can a good IT solutions company to get you started.