Pay-per-click advertising has become the biggest go-to for most small and medium scale businesses who want to showcase their products and services online. The importance of why you should take your business online cannot be over-emphasized as the online community has proven to be a viable tool in fast tracking business growth.
Pay-per-click advertising is when an advertiser pays a publisher a certain agreed amount when an ad is clicked. This kind of advertising is web based and it is also known as Cost-per-click advertising. The publishers are often search engine owner’s e.g, the Google Ads is affiliated to Google, Microsoft Bing ads are associated with Bing.
Over time, this method of advertising has been used to quickly boost a business’s online presence or to make quick sale. However it has been discovered that once these ads are stopped, the online presence of the business drops as well except there are organic optimization activities.
Not only is pay per click quite expensive to maintain over the long haul, it is hardly sustainable for most businesses that survive on a budget.
A way out for small and medium businesses to ensure that their Pay-Per-Click ads are optimally useful for the business is for them to invest in organic optimization of their businesses online, in other words, Search engine optimization.
Search engine optimization is an organic way of optimizing a website to show in search engine results. Search engines are very competitive and such websites compete to rank higher than other websites with simpler keywords.
SEO requires a number of moves which include: linkbuilding, social bookmarking, and content management, social media management as well as listing and online directories. These activities do not yield result overnight unlike PPC where results are immediate so long payment is made.
However, if well invested in, the benefits can be reaped for many years.
In the next article, you will learn what SEO is about and why it is a good investment for your business.