Social media marketing is one of the most common forms of digital marketing in recent times. It is a way through which people/businesses gain traffic or improve sales through the use of social platforms.
Social media is any social platform where people connect with each other for friendship, relationship or business. The growth of social media in the last decade has been astounding; according to Global Digital Report 2018 ,the number of internet users worldwide in 2018 is 4.021 billion, up 7 percent year-on-year while the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year.
This means that it will be a very expensive mistake not to leverage on social media for your business. Here are 5 reasons why you should.
Social media marketing for beginners is an article compiled as a dummy guide for people who are interested in social media but do not know how to use it for marketing. There are certain truths that a beginner must know when it comes to digital marketing especially the use of social media. Lets’s call them, the Holy Grail of Social media marketing.
Social media marketing involves a lot of work. For beginners, four major things that must be noted will be listed:
There are many social platforms, however not all channels might be appropriate for you. Find the platform that will best represent your business interest and leverage on it. Brand/businesses that uses lots of pictures may opt for social media platforms like instagram, pinterest among others; Twitter over time has proven to be an effective PR tool between most companies and their potential clients. Vital information as well as updates are passed to the general public via this platform.
The multiplicity of social media platforms offer different feels and can help you achieve different goals, choose wisely.
Remember the purpose of social media platforms first is to be social not for sales. Having this in mind, it is important to use a clear and social tone while maintaining professionalism as much as required.
Don’t be temped to sound too casual in the name of social nor should you sound too stiff in the name of professionalism.
Nothing ruins a brand on social media like buying fake followers and likes for show. Many brand have fallen victim to the illusion that many followers shows brand credibility – This is true only when the followers are real and they engage. Of what use is 5000 followers who neither like nor comment on any post. Gaining organic followers and engagement may be a bit challenging at the start, however, once you figure the kind of content that draws them in, you are on your way to having mind blowing engagement and followers non-stop.
It is tempting but Never Opt for the Bots.
Believe me, social media rewards those that are creative and original. Although these social platforms allows people to repost and retweet what others have on the own page, reposted content can fast lose their relevance if care is not taken. Use original content as much as possible and be creative about your style; original contents go viral most of the time.
The next article will feature a more in-depth analysis of social media marketing and how it can be used effectively to achieve your desired goal.
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